The customer value journey in 7 steps

Step 1: Be on your prospects radar

The first step is obvious. Get on their radar through advertising, blog posts, events, word-of-mouth, social media, or any other channel that puts your products, offers, and solutions in front of your ideal prospects.

Step 2: Engagement

This stage begins immediately after your first interaction with a prospect and continues through their entire experience with your brand. It’s an ongoing conversation you have with them in multiple channels: blog, social media, email, DM’s, etc.

Step 3: Newsletters and clicking follow matters

When someone likes their experience with your brand, trust begins to build. Once that happens, it’s time to ask for a small commitment — subscribing and giving you permission to email them.

Step 4: Make Them a Customer

If your free offers have enough value (answering questions and solving problems), your prospects are often eager to deepen their commitment. They just need to know how.

Step 5: Every customers needs a memorable experience

The dopamine from a new purchase gets people feeling good which is why the fifth stage of the customer journey is to build on that excitement.

Step 6: Get commitment

At this stage, your goal is to generate repeat buys and real profits. While your entry-point offer was designed for conversions, your ascension offers should be geared for profits — because if you’re serving your customers well, they’ll want to buy again and again.

Step 7: Happy customers will talk about you

Happy customers love to share their experience, Your customers actively spread the word about your brands, products, and services.

To talk about your digital marketing strategy or how we can implement the above for your business email Naima at Closer Consultancy for a session:



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Naima Lacerna

Naima Lacerna

Business Development Consultant + Founder @ Closer Consultancy